4 of this year’s most exciting & challenging topics within Marketing Measurement and Digital Analytics.
1. The journey to become a data-driven organisation
Today, most of the companies are discussing and trying to become more data-driven. McKinsey Global Institute indicate that data driven organizations are 23 times more likely to acquire customers, six times as likely to retain those customers, and 19 times as likely to be profitable as a result. Being aware, knowing the potential and actually doing something about it, are two different things.
2.”The transformation of marketing”
…or as Microsoft named it ”the transformation from marketing to revenue marketing”. Since the digitization increases the marketing functions needs to be more data-driven, more effective and more sales orientated. Organizations that understands and managing data correctly will succeed to retain customers, improve sales and increase profitability.
3. Visualization of data for the rest of the organization
Data visualization is becoming an increasingly important component of analytics. The majority of companies are struggling on how to visualize the data for the rest of the organization and how to change the employees and the organizations strategic approach to handling data. Visualizing the data in a simple but effective way is a key factor.
4. How to hire smart
In-house analytics team or not? How to hire smart and/or building a in-house analytics team or not is a highly discussed topic this year. What competence is needed, and how do you ensure that you get the right persons with the right competences at the right place.
We have gathered smart companies and great speakers from companies such as Tele2, Microsoft, Lifesum, Facebook and Hyundai speaking regarding these topics.They’re sharing their best practice experiences at Analyticsdagarna Stockholm 16-17th of May or in Malmö 30-31th of May. We believe knowledge sharing is the way to succeed. Will you join?