NAS_logotyp_1

Sweden’s leading event
within marketing measurement
and digital analytics

Stockholm 

Conference – 16 May
Courses – 17 May

NAS_logotyp_1

Sweden’s leading event
within marketing measurement
and digital analytics

Stockholm 

Conference – 16 May
Courses – 17 May

 Insight – Master – Action

Sweden’s free-standing knowledge hub for ultimate knowledge sharing within marketing measurement and digital analytics.

Information

Analyticsdagarna is for you managing data for effective marketing and higher return of investment. We want you to learn from leading companies, real case studies, creative solutions, discussions, challenges and opportunities within the area.

READ MORE

Our goal is to bring you inspiration and actionable insights that you can bring back to your organisation and start improving your analytics strategy.

Conference

Get updated on the latest trends and be part of the development! Prepare for a full day of inspiration and discussions from some of the brightest people in the area. The purpose is to help you become even more awesome than you already are!

READ MORE

See our amazing speakers below. The conference in Stockholm is the 16th of May at Hotel Rival.

Courses

Include workshops to master and take action!
Choose between 1 to 4 optional workshops. Sit down in a group of 15 people to discuss your way of work with tools like Google Analytics, SEO or Adwords. Get instructions to understand the tools to reach the next level.

READ MORE

Learn more about the courses further down.

Information

Analyticsdagarna is for you managing data for effective marketing and higher return of investment. We want you to learn from leading companies, real case studies, creative solutions, discussions, challenges and opportunities within the area.

READ MORE

Our goal is to bring you inspiration and actionable insights that you can bring back to your organisation and start improving your analytics strategy.

Conference

Get updated on the latest trends and be part of the development! Prepare for a full day of inspiration and discussions from some of the brightest people in the area. The purpose is to help you become even more awesome than you already are!

Courses

Include workshops to master and take action!
Choose between 1 to 4 optional workshops. Sit down in a group of 15 people to discuss your way of work with tools like Google Analytics, SEO or Adwords. Get instructions to understand the tools to reach the next level.

Conference

LÄS MER

Get updated on the latest trends and be part of the development! Prepare for a full day of inspiration and discussions from some of the brightest people in the area. The purpose is to help you become even more awesome than you already are!

Courses

LÄS MER

Include workshops to master and take action!
Choose between 1 to 4 optional workshops. Sit down in a group of 15 people to discuss your way of work with tools like Google Analytics, SEO or Adwords. Get instructions to understand the tools to reach the next level.

Smart companies send their brightest people
Smart companies send their brightest people

More than 10 speakers with experience across multiple fields, specializations and platforms.

More than 10 speakers
with experience across multiple fields,
specializations and platforms.

Speakers Stockholm


We are proud to present our amazing speakers

Martin Hehrne
Connecting the dots between marketing and business value
Connecting the dots between marketing and business value

Many organizations are struggling with finding the balance between marketing effort and business value. Challenges such as time and cost optimization and how to improve the ROI of the marketing investments for the rest of the organization.

Martin is the Regional Measurement Lead at Facebook. He’ll speak about what necessary parameters which are crucial consider when wanting to succeed and connecting the dots between marketing and business value.

Lina Hansson
Optimize your funnel from ad to website
Optimize your funnel from ad to website

Lina Hansson will give a talk about how you can optimize your funnel from ad to website – and increase your ROI! The magic lies in conversion rate optimization (CRO) and Lina will demonstrate a concrete process as well as tips about tactics that are well known for giving a strong effect. Take the process home and you will see results.

Oskar Kerola
The Role of CRM in Data-Driven Marketing
The Role of CRM in Data-Driven Marketing

It’s never been more challenging for marketers to deliver the right message, at the right time, through the right channel. These days it’s more important than ever to reach the customer according to their rules, not yours.

Oskar will speak about CRM in data-driven marketing and how to create insight-based interactions to boost customer engagement in all channels.

Beatrice Sablone
From marketing to revenue marketing
From marketing to revenue marketing

Since the digitization increases the marketing functions must be more data-driven, more effective and more sales-oriented. It is important to understand the transformation and the effect it will have on your organization.

Beatrice is the Digital Lead of Microsoft Sweden, she has a long career within digital marketing, both from B2C and B2B in retail, IT and finance companies. Beatrice will speak of how Microsoft transformed marketing on a global scale from local one off campaigns to revenue marketing, marketing automation, and what to consider if you want to get started.

Emilie Eriksson
Our journey towards becoming a data-driven organisation
Our journey towards becoming a data-driven organisation

Most of the companies today wants to get more data-driven. McKinsey Global Institute indicate that data driven organizations are 23 times more likely to acquire customers, six times as likely to retain those customers, and 19 times as likely to be profitable as a result. Being aware, knowing the potential and actually doing something about it, are two different things.

Emilie, Head of Digital Analytics & BI at Tele2, will talk about Tele2s journey towards becoming a data-driven organisation. She’ll cover hers and Tele2’s experiences, tips and challenges.

Katie Knish
How to hire smart and to build in-house analytics
How to hire smart and to build in-house analytics

Katie is the Team Lead for Data and Analytics at Lifesum. She will speak about Lifesum’s experience growing the analytics team from one person (herself) to a team of 6 that are still growing. She will talk about how they hired smart, how they are building in-house analytics, and how they made those decisions.
Daniel Britz
SEO in larger organizations - how to get your employees to think ranking
SEO in larger organizations - how to get your employees to think ranking

If you’re not visible on search engines like Google, you don’t exist. More and more organizations have realized the importance of having a SEO strategy.

Daniel is Senior Web Analyst at Aftonbladet and have been running a SEO project within the organisation with great results. He’ll speak about how to make your co-workers aware of always thinking of ranking in SEO perspective in everything they do.

Wilhelm Sahlberg
Lead generation in the new customer era - are you doing it right?
Lead generation in the new customer era - are you doing it right?

74% of B2B buyers do more than half their research online before making an offline purchase.

Wilhelm will present some important facts about the transformation and the new customer era. He’ll also speak about what you need to be aware of and think about to succeed with your lead generation.

Panel discussion - you ask the questions!
Linking Analytics to Business!
Linking Analytics to Business!

You ask the questions and the panel will answer.

Brian Clifton
Moderator
Moderator

Brian Clifton is a measurement strategist, advisor and renowned practitioner of performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his best selling books have been translated many times and are used by students and professionals worldwide. As Google’s first Head of Web Analytics for Europe (2005-8), Brian built the pan-European team of product specialists.

Speakers


We are proud to present our amazing speakers

Martin Hehrne
Connecting the dots between marketing and business value
Connecting the dots between marketing and business value

Many organizations are struggling with finding the balance between marketing effort and business value. Challenges such as time and cost optimization and how to improve the ROI of the marketing investments for the rest of the organization.

Martin is the Regional Measurement Lead at Facebook. He’ll speak about what necessary parameters which are crucial consider when wanting to succeed and connecting the dots between marketing and business value.

Lina Hansson
Optimize your funnel from ad to website
Optimize your funnel from ad to website

Lina Hansson will give a talk about how you can optimize your funnel from ad to website – and increase your ROI! The magic lies in conversion rate optimization (CRO) and Lina will demonstrate a concrete process as well as tips about tactics that are well known for giving a strong effect. Take the process home and you will see results.

Oskar Kerola
The Role of CRM in Data-Driven Marketing
The Role of CRM in Data-Driven Marketing

It’s never been more challenging for marketers to deliver the right message, at the right time, through the right channel. These days it’s more important than ever to reach the customer according to their rules, not yours.

Oskar will speak about CRM in data-driven marketing and how to create insight-based interactions to boost customer engagement in all channels.

Beatrice Sablone
From marketing to revenue marketing
From marketing to revenue marketing

Since the digitization increases the marketing functions must be more data-driven, more effective and more sales-oriented. It is important to understand the transformation and the effect it will have on your organization.

Beatrice is the Digital Lead of Microsoft Sweden, she has a long career within digital marketing, both from B2C and B2B in retail, IT and finance companies. Beatrice will speak of how Microsoft transformed marketing on a global scale from local one off campaigns to revenue marketing, marketing automation, and what to consider if you want to get started.

Emilie Eriksson
Our journey towards becoming a data-driven organisation
Our journey towards becoming a data-driven organisation

Most of the companies today wants to get more data-driven. McKinsey Global Institute indicate that data driven organizations are 23 times more likely to acquire customers, six times as likely to retain those customers, and 19 times as likely to be profitable as a result. Being aware, knowing the potential and actually doing something about it, are two different things.

Emilie, Head of Digital Analytics & BI at Tele2, will talk about Tele2s journey towards becoming a data-driven organisation. She’ll cover hers and Tele2’s experiences, tips and challenges.

Katie Knish
How to hire smart and to build in-house analytics
How to hire smart and to build in-house analytics

Katie is the Team Lead for Data and Analytics at Lifesum. She will speak about Lifesum’s experience growing the analytics team from one person (herself) to a team of 6 that are still growing. She will talk about how they hired smart, how they are building in-house analytics, and how they made those decisions.
Daniel Britz
SEO in larger organizations - how to get your employees to think ranking
SEO in larger organizations - how to get your employees to think ranking

If you’re not visible on search engines like Google, you don’t exist. More and more organizations have realized the importance of having a SEO strategy.

Daniel is Senior Web Analyst at Aftonbladet and have been running a SEO project within the organisation with great results. He’ll speak about how to make your co-workers aware of always thinking of ranking in SEO perspective in everything they do.

Wilhelm Sahlberg
Lead generation in the new customer era - are you doing it right?
Lead generation in the new customer era - are you doing it right?

74% of B2B buyers do more than half their research online before making an offline purchase.

Wilhelm will present some important facts about the transformation and the new customer era. He’ll also speak about what you need to be aware of and think about to succeed with your lead generation.

Panel discussion - you ask the questions!
Linking Analytics to Business!
Linking Analytics to Business!

You ask the questions and the panel will answer.

Brian Clifton
Moderator
Moderator

Brian Clifton is a measurement strategist, advisor and renowned practitioner of performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his best selling books have been translated many times and are used by students and professionals worldwide. As Google’s first Head of Web Analytics for Europe (2005-8), Brian built the pan-European team of product specialists.

Book your Early-Bird ticket. Discount code: 3for2

Yes please

Courses


Wanna learn more before and after the conference? Include workshops to master and take action! Please note, the courses are in Swedish.

GA_basics_workshops

Read more

ga_advanced_workshops

Read more

GA_basics_workshops

Read more

ga_advanced_workshops

Read more

Agenda


Combine the conference with courses to achieve ultimate results. The conference will be held on the 16th of May. Courses in Google Analytics will be held on the 17th of May. Courses in SEO and Adwords are available during spring and autumn.

NAS_conference_o
NAS_courses_p

08:30 Registration
09:00 Introduction
09:30 Microsoft
10:00 Facebook
10:30 Coffee Break
11:00 Google
11:30 Nelly.com
12:00 Lunch
13:00 Panel discussion

08:30 – 16:00
Google Analytics Basic 
– Learn
the basics and get started correctly

08:30 – 16:00
Google Analytics Advanced 

Take your skills to the next level

13:30 Tele2
14:00 Short break
14:15 Lifesum
14:45 Aftonbladet
15:15 Coffee break
15:45 Apsis
16:15 Summary
16:30 After work

Conference

Date: May 16th
Time: 08.30-16:30
Venue: Hotel Rival, Stockholm

Courses

Date: May 17th
Time: 08.30-16:00
Venue: Skofabriken, Stockholm

Why should you attend Analyticsdagarna?


No sales talk on stage

A FREE-STANDING KNOWLEDGE HUB

WE’VE DONE THIS SEVEN TIMES NOW

MANAGING DATA IS MORE IMPORTANT THAN EVER!

At Analyticsdagarna we focus on pure information, inspiration and knowledge sharing on stage.

We believe that sharing knowledge is the way to succeed. Our ambition is to create the world’s greatest knowledge hub.
Nothing else.

And we won’t stop doing it.
Thanks to the brightest and leading
people that keep coming back year after year.

We want you to manage your data from analysis to insight to action. We’re creating a forum that can help you learn, master and execute.

Arbetsplatsens brister i siffror


Our Partners


We love these brands, you will too! Interested in a partnership? Contact tova.lindberg@analyticsdagarna.se to create a set-up that suits your business.

Blog


If you want to get updated about the latest within analytics, check out our blog.

Keep yourself in the loop
by signing up to our newsletter


Keep yourself in the loop
by signing up to our newsletter


Book tickets


We are happy that you want to join! Don’t forget that you can choose to combine the conference with different courses. Contact us if you are a larger group to receive a package deal.

Don’t forget to use the discount code “3for2” to attend 3 persons for the price of 2.
Conference: 6800 SEK
Courses: 5 900 SEK

Your booking has been saved!

Hur kom du i kontakt med oss som ledde till denna bokning? (OBS flerval)


Participant {{ snf-clone-index-hr }}
  • Conference
  • Workshop
Billing information
×

Terms and Conditions

Bokningsvillkor, avbokning och överlåtelse
Anmälan är bindande, men du kan när som helst överlåta din plats till en kollega genom att informera Summit and Friends på boka@summitandfriends.se. Mottar vi din skriftliga avbokning senast 21 dagar före konferensstart får du ett värdebrev på fakturerat belopp. Värdebrevet är giltigt ett år från utfärdandet och kan utnyttjas av dig eller en kollega från din organisation på valfri kurs/evenemang hos Summit and Friends.

I det fall Summit and Friends ställer in ett evenemang (konferens, temadag, middag etc.) krediteras du det inbetalda beloppet. Summit and Friends reserverar sig för ändringar i programmet (t.ex. byte av talare eller lokal).

Betalningsvillkor
Betalning erläggs mot faktura trettio dagar netto.

Information om behandling av personuppgifter
Dina uppgifter behandlas med modern informationsteknik och hanteras i enlighet med personuppgiftslagens föreskrifter (PuL). Du kan läsa om personuppgiftslagen här

Fotografering och filmning
Ibland kan fotografering och filmning ske på våra evenemang. Dessa kan komma att användas i trycksaker, på webben eller i annat kommersiellt material.

Venue


Want to find the right location for the conference and courses? Get the directions below.

  • Conference

    The conference will take place at Hotel Rival
    Address: Mariatorget 3, 118 91 Stockholm
    Metro station: Mariatorget

    Get directions here

  • Courses

    The courses will take place at Skofabriken
    Address:Hornsbruksgatan 23, 117 34 Stockholm
    Metro station: Hornstull

    Get directions here

Contact


Don’t hesitate to contact me if you have any questions.

Project Manager Tova Lindberg
Nr: +4676-044 24 23
Mail: tova.lindberg@analyticsdagarna.se

Tova Rethink HR

Message

Email*

nbda-WHITE

Har er organisation Nordens
Bästa Digitala Arbetsplats?

Lämna ert bidrag senast den 3:e april. 

Contact


Don’t hesitate to contact me if you have any questions.

Project Manager Tova Lindberg
Nr: +4676-044 24 23
Mail: tova.lindberg@analyticsdagarna.se

Informationshantering

20% av all arbetstid går åt till att söka och hitta information

Engagemang

Enbart 16% av alla anställda är engagerade i sina jobb

Digital stress

36% av anställda lider av digital stress

Produktivitet

En anställd som klagar på arbetsmiljön är i genomsnitt 38% mindre produktiv

APSIS

At APSIS, we believe in enabling great marketing for our customers. As the leading provider of marketing solutions in the Nordics, our goal is to enable and simplify the workloads of our 6000 global clients every day. We do this by creating simple yet scalable tools within digital marketing, including data management, targeted emails, lead management and e-commerce recovery. We also believe in helping our customers evolve and take the next step in their marketing needs. We inspire them with our insider’s view of digital marketing trends, and grow their knowledge with our trainings and consultancy sessions.
At the end of the day, it all comes down to one thing. Our clients’ marketing success is our success. And we’re proud to be there for them, every step of the way.

DIGITALA STRATEGER I SVERIGE

Digitala Strateger i Sverige is with 3150 members the largest and the leading LinkedIn-group for digital strategists and digital specialists in Sweden. The group-motto is: “If you don’t measure you can’t improve” Join us here:

WEB GUIDE PARTNER

Web Guide Partner is one of Sweden’s leading and fastest growing agencies in digital marketing, with a complete product portfolio in search engine optimization (SEO), paid search (SEM), social media as well as conversion and analysis.

SEARCH INTEGRATION

Search Integration is a Google Analytics Certified Partner – both for the free and paid 360 versions. With global and local Nordic clients, Search Integration offers deep-dive auditing and setup revision of your Google Analytics data. Our main focus is delivering and ensuring data quality, so that you can focus on insights and actions.
The SI team also consists of experienced consultants working with SEO and Paid Search. Its our hybrid approach that maximises revenue and performance from search engines.

USABILLA

Usabilla helps brands like HP, Philips, Booking.com, Lufthansa, KLM, Transavia and The Economist to improve the performance of their websites, apps and emails with live user feedback. Our clients utilize our software to stop guessing what users want, and start listening to what they need.

Headquartered in Amsterdam, Usabilla was founded with the belief that continuous user feedback is the key to any successful website, product or service. Over 20,000 clients worldwide use our Voice of Customer solutions to improve user experience, increase conversions and boost customer satisfaction.