NAS_logotyp_1

Sweden’s leading event
within marketing measurement
and digital analytics

Malmö

Conference –  May 30th
Courses – May 31st

NAS_logotyp_1

Sweden’s leading event
within marketing measurement
and digital analytics

Malmö

Conference – May 30th
Courses – May 30th

 Insight – Master – Action

Sweden’s free-standing knowledge hub for ultimate knowledge sharing within marketing measurement and digital analytics.

Information

Analyticsdagarna is for you managing data for effective marketing and higher return of investment. We want you to learn from leading companies, real case studies, creative solutions, discussions, challenges and opportunities within the area.

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Our goal is to bring you inspiration and actionable insights that you can bring back to your organisation and start improving your analytics strategy.

Conference

Get updated on the latest trends and be part of the development! Prepare for a full day of inspiration and discussions from some of the brightest people in the area. The purpose is to help you become even more awesome than you already are!

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See our amazing speakers below. Location: Malmö Börshus, Skeppsbron 2, 211 20 Malmö.

Courses

Include workshops to master and take action!
Choose between 1 to 4 optional workshops. Sit down in a group of 15 people to discuss your way of work with tools like Google Analytics, SEO or Adwords. Get instructions to understand the tools to reach the next level.

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Learn more about the courses further down.

Information

Analyticsdagarna is for you managing data for effective marketing and higher return of investment. We want you to learn from leading companies, real case studies, creative solutions, discussions, challenges and opportunities within the area.

READ MORE

Our goal is to bring you inspiration and actionable insights that you can bring back to your organisation and start improving your analytics strategy.

Conference

Get updated on the latest trends and be part of the development! Prepare for a full day of inspiration and discussions from some of the brightest people in the area. The purpose is to help you become even more awesome than you already are!

Courses

Include workshops to master and take action!
Choose between 1 to 4 optional workshops. Sit down in a group of 15 people to discuss your way of work with tools like Google Analytics, SEO or Adwords. Get instructions to understand the tools to reach the next level.

Conference

LÄS MER

Get updated on the latest trends and be part of the development! Prepare for a full day of inspiration and discussions from some of the brightest people in the area. The purpose is to help you become even more awesome than you already are!

Courses

LÄS MER

Include workshops to master and take action!
Choose between 1 to 4 optional workshops. Sit down in a group of 15 people to discuss your way of work with tools like Google Analytics, SEO or Adwords. Get instructions to understand the tools to reach the next level.

Smart companies send their brightest people
Smart companies send their brightest people

More than 10 speakers with experience across multiple fields, specializations and platforms.

More than 10 speakers
with experience across multiple fields,
specializations and platforms.

Speakers Malmö


We are proud to present our amazing speakers

Casper Blicher Olsen
Rethink Measurement for Growth
Rethink Measurement for Growth

Today’s complex consumer journeys calls for a new type of measurement. We must tie our market objectives more closely to our business objectives, make us of estimates when we don’t know the full picture but have a good understanding of it and experiment our way to answer those big strategic questions.

Karolina Starkhammar
Web analytics to make advertising more relevant, interesting and impactful
Web analytics to make advertising more relevant, interesting and impactful

It’s never been more challenging for marketers to deliver the right message, to the right audience, at the right time and through the right channel. Data and analytics can help you get the insights needed, to take action and succeed with your advertising.

Karolina is the Digital Data & Analytics Manager at L’Oréal Copenhagen. As the world’s leading beauty company and with massive investments in media L’Oréal make sure to target the right audience with the right ads at the right time. Karolina will talk about how L’Oréal use digital data and web analytics to make advertising more relevant, interesting and impactful.

Morten Momondo
Morten Quist Larsen
Data use in the past, the present and the future
Data use in the past, the present and the future

Data is the epicenter of Momondo. The evolution of use has taken quantum leaps and is now the guiding factor behind all decisions. Morten will take a tour down memory lane to describe the evolution from data to big data use and the challenges for the future.

Johanna Winqvist
From marketing to revenue marketing
From marketing to revenue marketing

Since the digitization increases the marketing functions must be more data-driven, more effective and more sales-oriented. It is important to understand the transformation and the effect it will have on your organization.

Johanna is Marketing Communication Manager at Microsoft Sweden responsible for Marketing Automation and content in B2B and Education. Johanna will speak of how Microsoft transformed marketing on a global scale from local one off campaigns to revenue marketing, marketing automation, and what to consider if you want to get started.

Linus Larsson
How to create a dashboard and enabling visualization of data for the rest of the organization
How to create a dashboard and enabling visualization of data for the rest of the organization

Linus is the Global Online Traffic Manager at Thule Group. He will speak about how and what to think about when creating a dashboard. He will also speak about visualization of data and how Thule Group managed to visualize data and change the employees and the organizations approach when it comes to data.

Bjørn Pedersen Høj
Own the experience using actionable analytics
Own the experience using actionable analytics

Bjørn is the SEO & Analytics Manager at Ikano Bank Copenhagen. Banks are data companies – They capture, exchange, calculate and analyze data in all departments to deliver financial products. With 20 million customers across 8 countries Ikano Bank is on the path of bridging measurement and analytics silo’s within the organization – Bjørn will talk about the journey of putting the right data in the right hands to make analytics actionable and owning the digital experience.

Karl Prag
Why Analytics fail to deliver and how to be the success story
Why Analytics fail to deliver and how to be the success story

Karl is Manager and Strategic Analytics Expert at EY. He will speak about the three reasons why 80% of all companies say that they have realized less than half of the benefits that was expected from digitalization and analytics. Karl Prag is an analytics expert within EY and will share his long experience from helping the world’s largest companies succeed.

Wilhelm Sahlberg
Lead generation in the new customer era - are you doing it right?
Lead generation in the new customer era - are you doing it right?

74% of B2B buyers do more than half their research online before making an offline purchase.

Wilhelm will present some important facts about the transformation and the new customer era. He’ll also speak about what you need to be aware of and think about to succeed with your lead generation.

Panel discussion - you ask the questions!
Linking Analytics to Business!
Linking Analytics to Business!

You ask the questions and the panel will answer.

Brian Clifton
Moderator
Moderator

Brian Clifton is a measurement strategist, advisor and renowned practitioner of performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his best selling books have been translated many times and are used by students and professionals worldwide. As Google’s first Head of Web Analytics for Europe (2005-8), Brian built the pan-European team of product specialists.

Speakers


We are proud to present our amazing speakers

Casper Blicher Olsen
Rethink Measurement for Growth
Rethink Measurement for Growth

Today’s complex consumer journeys calls for a new type of measurement. We must tie our market objectives more closely to our business objectives, make us of estimates when we don’t know the full picture but have a good understanding of it and experiment our way to answer those big strategic questions.

Karolina Starkhammar
Web analytics to make advertising more relevant, interesting and impactful
Web analytics to make advertising more relevant, interesting and impactful

It’s never been more challenging for marketers to deliver the right message, to the right audience, at the right time and through the right channel. Data and analytics can help you get the insights needed, to take action and succeed with your advertising.

Karolina is the Digital Data & Analytics Manager at L’Oréal Copenhagen. As the world’s leading beauty company and with massive investments in media L’Oréal make sure to target the right audience with the right ads at the right time. Karolina will talk about how L’Oréal use digital data and web analytics to make advertising more relevant, interesting and impactful.

Morten Momondo
Morten Quist Larsen
Data use in the past, the present and the future
Data use in the past, the present and the future

Data is the epicenter of Momondo. The evolution of use has taken quantum leaps and is now the guiding factor behind all decisions. Morten will take a tour down memory lane to describe the evolution from data to big data use and the challenges for the future.

Johanna Winqvist
From marketing to revenue marketing
From marketing to revenue marketing

Since the digitization increases the marketing functions must be more data-driven, more effective and more sales-oriented. It is important to understand the transformation and the effect it will have on your organization.

Johanna is Marketing Communication Manager at Microsoft Sweden responsible for Marketing Automation and content in B2B and Education. Johanna will speak of how Microsoft transformed marketing on a global scale from local one off campaigns to revenue marketing, marketing automation, and what to consider if you want to get started.

Linus Larsson
How to create a dashboard and enabling visualization of data for the rest of the organization
How to create a dashboard and enabling visualization of data for the rest of the organization

Linus is the Global Online Traffic Manager at Thule Group. He will speak about how and what to think about when creating a dashboard. He will also speak about visualization of data and how Thule Group managed to visualize data and change the employees and the organizations approach when it comes to data.

Bjørn Pedersen Høj
Own the experience using actionable analytics
Own the experience using actionable analytics

Bjørn is the SEO & Analytics Manager at Ikano Bank Copenhagen. Banks are data companies – They capture, exchange, calculate and analyze data in all departments to deliver financial products. With 20 million customers across 8 countries Ikano Bank is on the path of bridging measurement and analytics silo’s within the organization – Bjørn will talk about the journey of putting the right data in the right hands to make analytics actionable and owning the digital experience.

Karl Prag
Why Analytics fail to deliver and how to be the success story
Why Analytics fail to deliver and how to be the success story

Karl is Manager and Strategic Analytics Expert at EY. He will speak about the three reasons why 80% of all companies say that they have realized less than half of the benefits that was expected from digitalization and analytics. Karl Prag is an analytics expert within EY and will share his long experience from helping the world’s largest companies succeed.

Wilhelm Sahlberg
Lead generation in the new customer era - are you doing it right?
Lead generation in the new customer era - are you doing it right?

74% of B2B buyers do more than half their research online before making an offline purchase.

Wilhelm will present some important facts about the transformation and the new customer era. He’ll also speak about what you need to be aware of and think about to succeed with your lead generation.

Panel discussion - you ask the questions!
Linking Analytics to Business!
Linking Analytics to Business!

You ask the questions and the panel will answer.

Brian Clifton
Moderator
Moderator

Brian Clifton is a measurement strategist, advisor and renowned practitioner of performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his best selling books have been translated many times and are used by students and professionals worldwide. As Google’s first Head of Web Analytics for Europe (2005-8), Brian built the pan-European team of product specialists.

Book your Early-Bird ticket. Discount code: 3for2

Yes please

Courses Malmö


Combine the conference with a course in Google Analytics. Select between Basic or Advanced level. The workshop will be held the day after the conference, 31st of May.

GoogleAnalytics_Advanced

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GoogleAnalytics_Advanced

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Agenda Malmö


Choose to attend either the conference or one of our courses – or do as many others, attend both. It’s up to you!

Program_Conference
program_courses

08:30 Registration and breakfast
09:00 Introduction
09:30 Google 
10:00 Momondo
10:30 Coffee Break
11:00 L’Oréal
11:30 Microsoft
12:00 Lunch
13:00 Thule Group

08:30 – 16:00
Google Analytics Basic 
– Learn
the basics and get started correctly

08:30 – 16:00
Google Analytics Advanced 

Take your skills to the next level

13:30 Discussion
14:00 Short break
14:15 Ikano Bank
14:45 EY
15:15 Coffee break
15:45 Apsis
16:15 Summary
16:30 After work

NAS_conference_o
NAS_courses_p

08:30 Registrering och uppsamling
09:00 Vad är den digitala arbetsplatsen?
09:30 Microsoft
10:00 Google
10:30 Rast
11:00 Volvo
11:30 Intranätets roll & utformning
12:00 Lunch
13:00 Deloitte

FÖRMIDDAG

08:30 – 12:00
UX 
– kopplat till Digital
Arbetsplats och intranät

08:30 – 12:00
Gamification 
– så skapar du
engagemang hos medarbetare

13:30 Klarna
14:00 Bensträckare
14:15 Kommunal
14:45 Utmärkelsen
15:15 Rast
15:45 ICA
16:15 Motivationsbyrån
16:45 Summering
17:00 After Work

EFTERMIDDAG

12:30 – 16:00
Projektmetodik – från
intranät  till digital arbetsplats

12:30 – 16:00
Dokumenthantering 
– kopplat
till en digital arbetsplats

Conference

16th May
09:00 - 16.30
Hotel Rival, Stockholm

Courses

17th May
09:00 - 16.00
Skofabriken, Stockholm

Conference

Date: May 30th
Time: 08.30-16:30
Venue: Malmö Börshus, Malmö

Courses

Date: May 31th
Time: 08.30-16:00
Venue: Malmö Börshus, Malmö

Why attend Analyticsdagarna?


No sales talk on stage

A FREE-STANDING KNOWLEDGE HUB

WE’VE DONE THIS SEVEN TIMES NOW

MANAGING DATA IS MORE IMPORTANT THAN EVER!

At Analyticsdagarna we focus on pure information, inspiration and knowledge sharing on stage.

We believe that sharing knowledge is the way to succeed. Our ambition is to create the world’s greatest knowledge hub.
Nothing else.

And we won’t stop doing it.
Thanks to the brightest and leading
people that keep coming back year after year.

We want you to manage your data from analysis to insight to action. We’re creating a forum that can help you learn, master and execute.

Arbetsplatsens brister i siffror


Our Partners


We love these brands, you will too! Interested in a partnership? Contact tova.lindberg@analyticsdagarna.se to create a set-up that suits your business.

Blog


If you want to get updated about the latest within analytics, check out our blog.

Keep yourself in the loop
by signing up to our newsletter


Keep yourself in the loop
by signing up to our newsletter


Book tickets


We are so happy that you want to join! Don’t forget that you can choose to combine the conference with different courses. Contact us if you are a larger group to receive a package price.

Join 3 persons pay for 2! Discount code: “3for2”.
Price Conference: 5 800 SEK
Courses: 5 900 SEK

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Hur kom du i kontakt med oss som ledde till denna bokning? (OBS flerval)


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Terms and Conditions

Bokningsvillkor, avbokning och överlåtelse
Anmälan är bindande, men du kan när som helst överlåta din plats till en kollega genom att informera Summit and Friends på boka@summitandfriends.se. Mottar vi din skriftliga avbokning senast 21 dagar före konferensstart får du ett värdebrev på fakturerat belopp. Värdebrevet är giltigt ett år från utfärdandet och kan utnyttjas av dig eller en kollega från din organisation på valfri kurs/evenemang hos Summit and Friends.

I det fall Summit and Friends ställer in ett evenemang (konferens, temadag, middag etc.) krediteras du det inbetalda beloppet. Summit and Friends reserverar sig för ändringar i programmet (t.ex. byte av talare eller lokal).

Betalningsvillkor
Betalning erläggs mot faktura trettio dagar netto.

Information om behandling av personuppgifter
Dina uppgifter behandlas med modern informationsteknik och hanteras i enlighet med personuppgiftslagens föreskrifter (PuL). Du kan läsa om personuppgiftslagen här

Fotografering och filmning
Ibland kan fotografering och filmning ske på våra evenemang. Dessa kan komma att användas i trycksaker, på webben eller i annat kommersiellt material.

Venue


Want to find the right location for the conference and courses? Get the directions below.

  • Conference

    Malmö Börshus
    Skeppsbron 2
    211 20 Malmö

    Get directions here

  • Courses

    Malmö Börshus
    Skeppsbron 2,
    211 20 Malmö

    Get directions here

Contact


Don’t hesitate to contact me if you have any questions.

Project Manager Tova Lindberg
Nr: +4676-044 24 23
Mail: tova.lindberg@analyticsdagarna.se

Tova Rethink HR

Message

Email*

nbda-WHITE

Har er organisation Nordens
Bästa Digitala Arbetsplats?

Lämna ert bidrag senast den 3:e april. 

Contact


Don’t hesitate to contact me if you have any questions.

Project Manager Tova Lindberg
Nr: +4676-044 24 23
Mail: tova.lindberg@analyticsdagarna.se

Informationshantering

20% av all arbetstid går åt till att söka och hitta information

Engagemang

Enbart 16% av alla anställda är engagerade i sina jobb

Digital stress

36% av anställda lider av digital stress

Produktivitet

En anställd som klagar på arbetsmiljön är i genomsnitt 38% mindre produktiv

MiM

Marknadsföreningen i Malmö är en ledande och inspirerande mötesplats inom aktuella och framtidsinriktade marknadsfrågor i sydvästra Skåne. Föreningen, som är ideell, grundades 1932 och är idag ett av Skånes största nätverk för människor som har ett intresse för marknadsfrågor, kommunikation och trender. Vi träffas, utvecklas & inspireras – tillsammans gör vi MiM till ditt viktigaste nätverk.

Webb: www.mim.m.se
FB: www.facebook.com/marknadsforeningenimalmo
Instagram: www.instagram.com/hejmim/
Linkedin: www.linkedin.com/company-beta/3497273/

USABILLA

Usabilla helps brands like HP, Philips, Booking.com, Lufthansa, KLM, Transavia and The Economist to improve the performance of their websites, apps and emails with live user feedback. Our clients utilize our software to stop guessing what users want, and start listening to what they need.

Headquartered in Amsterdam, Usabilla was founded with the belief that continuous user feedback is the key to any successful website, product or service. Over 20,000 clients worldwide use our Voice of Customer solutions to improve user experience, increase conversions and boost customer satisfaction.

APSIS

At APSIS, we believe in enabling great marketing for our customers. As the leading provider of marketing solutions in the Nordics, our goal is to enable and simplify the workloads of our 6000 global clients every day. We do this by creating simple yet scalable tools within digital marketing, including data management, targeted emails, lead management and e-commerce recovery. We also believe in helping our customers evolve and take the next step in their marketing needs. We inspire them with our insider’s view of digital marketing trends, and grow their knowledge with our trainings and consultancy sessions.
At the end of the day, it all comes down to one thing. Our clients’ marketing success is our success. And we’re proud to be there for them, every step of the way.

DIGITALA STRATEGER I SVERIGE

Digitala Strateger i Sverige is with 3150 members the largest and the leading LinkedIn-group for digital strategists and digital specialists in Sweden. The group-motto is: “If you don’t measure you can’t improve” Join us here:

WEB GUIDE PARTNER

Web Guide Partner is one of Sweden’s leading and fastest growing agencies in digital marketing, with a complete product portfolio in search engine optimization (SEO), paid search (SEM), social media as well as conversion and analysis.

TopVisible

TopVisible är en digital marknadsföringsbyrå som hjälper företag att lyckas online, vi finns i vårt älskade Malmö där huvudkontor (och enda kontor) ligger. Vi är Google Premier Partners och själva flitigt anlitade föreläsare. Vår vision är att Digitalisera Flera Mera och det åstadkommer vi genom att ständigt utbilda!
Facebook: https://www.facebook.com/topvisible
LinkedIn: https://www.linkedin.com/company-beta/2377511/
Instagram: @topvisible
Twitter: @topvisible
#topvisible

SEARCH INTEGRATION

Search Integration is a Google Analytics Certified Partner – both for the free and paid 360 versions. With global and local Nordic clients, Search Integration offers deep-dive auditing and setup revision of your Google Analytics data. Our main focus is delivering and ensuring data quality, so that you can focus on insights and actions.
The SI team also consists of experienced consultants working with SEO and Paid Search. Its our hybrid approach that maximises revenue and performance from search engines.

RESULTIFY

Resultify mäter och förbättrar värdet av din marknadsföring genom att definiera tydliga mål, mäta resultat samt optimera från de insikter datan ger. Tillsammans skapar vi digitala kanaler som attraherar, inspirerar och konverterar besökare till kunder.