Since the digitization increases the marketing functions must be more data-driven, more effective and more sales-oriented. In this post we meet Beatrice Sablone, Digital Lead at Microsoft, sharing Microsoft’s thoughts about their transformation from marketing to revenue marketing, challenges and her thoughts about key factors to succeed within Analytics.
“From Marketing to Revenue Marketing”. Tell us more.. What is this transformation all about?
The story “from Marketing to Revenue Marketing” is all about transforming to even better meet customer needs and to make sure to serve the right content to the right persons at the right time in an always on motion instead of only creating marketing campaigns. And thereby drive new business and revenues together with Sales.
What challenges do you believe organizations will meet facing a more data-driven world?
To make sure you structure your data and have tools to visualize what is important for your business.
What would you mention as the key factors to succeed within this ongoing transformation and for successful Analytics?
To be customer centric and to work with data driven marketing, to have a cooperation between sales and marketing all the way from IT to salesmen and marketers.